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METRO Own Brands

METRO Cash & Carry’s exciting range of Own Brand products

METRO Cash and Carry India offers an exciting line of food and non-food products under its exclusive Own Brands category, dedicated to the needs of its business customers. Customers can find a vast assortment of over 1,100 high quality products under METRO’s Own Brand labels, ranging from groceries and commodities, dairy, bakery and frozen products to detergents, toiletries, stationery, household products, apparel, footwear, linens, furnishings, tableware, luggage and appliances.

Sourced directly from small and medium enterprises (SMEs) across the country, these products offer a distinct price advantage for customers without compromising on range or quality. With METRO’s inputs, SMEs are able to research and analyse market requirements, and manufacture goods that stand up to stringent production specifications, rigorous quality audits and product tests.

Traders and small retailers across India have found profitability in introducing these brands to their customers as economical and high quality alternatives to big brands. METRO’s large network of wholesale distribution centres across the country also ensures that SMEs are able to gain access to national and international markets beyond their own local customers.

METRO’s exclusive Own Brands product lines have been built on a clear understanding of what its business customers need – quality, performance, packaging and pricing. We offer a sharper assortment of products that are at par with - or better than - the best comparable products available in the market, combined with very competitive prices that give customers maximum value for their money.


METRO Own Brands such as Aro, Fine Life, Fine Life Bio, Rioba, METRO Chef, METRO Professional, Sigma, Tarrington House – amongst several others – are available at all METRO Cash & Carry’s 27 wholesale centers in Bangalore, Hyderabad, Mumbai, Delhi, Kolkata, Vijayawada, Indore,  Surat, Ahmedabad, Nashi, Zirakpur, Jalandhar, Amritsar, Jaipur, Meerut, Lucknow and Ghaziabad.


A wide range of basic daily-use products

Fine Life Bio

Wide range of pesticide-free products


Everything for the Office

Tarrington House

The world at Home


Always a Good Deal (Non-Food)


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