METRO Cash and Carry India reinforces its commitment to the Kiranas and Small & Medium Enterprises (SMEs) with its 17th Anniversary celebration

  • In an endeavour to empower Kirana stores and small businesses, METRO launched its E-commerce app in April 2020
  • To commemorate its 17 years journey in India, a one-of-its kind sale is underway at all the 27 METRO stores
  • The sale with up to 70% off on 1000+ products across food, electronics, fashion amongst other categories be live on its E-commerce app also till August 16th 

Bengaluru, July 18th, 2020: In-line with its commitment to the Kirana fraternity and Small and Medium Enterprises, METRO Cash & Carry, India’s largest wholesaler has further intensified its safety measures along-with rolling out a one- of- a kind sale for its 3 million customer base in India. Through its 17 years journey in India, METRO has been at the forefront of enriching independent businesses and the launch of its E-commerce app is a step further in this effort. The app which was launched during the first phase of the lockdown helped customers with a safe and seamless shopping experience.

METRO Cash & Carry India prides itself in empowering the Kirana ecosystem through its Smart Kirana program which is a first of its kind program that helps Kirana stores to survive and sustain competition through digitalization and modernization solutions. Furthermore, the E-commerce app reaffirms this vision of the company and has resulted in an increase in the frequency of orders by the Kirana customers, who are now looking for an Omni channel shopping experience. The app has led to customers buying additional varieties of products and new items that they haven’t ordered before.

The 17th anniversary sale which comes as a great relief during the ongoing pandemic includes massive discounts of upto 70% on several categories such as home appliances, food and grocery, electronics, home care and fashion. With never before like discounts, METRO has given special attention to safety and adopted the most stringent norms across all its 27 stores in the country. The company has also made this sale available on their newly launched app to avoid over-crowding in the stores. The sale started on July 1st and will end on August 16th 2020.

Exclaiming his delight over METRO’s success, Mr. Arvind Mediratta, Managing Director & CEO, METRO Cash & Carry India, said, “We owe our successful operations in India to all our customers, especially Kirana customers. Through these 17years, we have remained committed in driving sustainable and profitable growth; and are consistently working towards providing tailored solutions, offers, assortment and services to our customers. Since METRO's inception in India, we have strongly propagated 'Vocal for Local' and supported Indian brands. 99% of the products that we sell across our stores are ‘Made in India’. With our dedicated focus on the local community and Kirana stores, we are confident we will play a key role in enhancing our Honourable Prime Minister’s vision of an Atmanirbhar Bharat.”

He further stated, ‘While we are offering best discounts, at the same time we have implemented stringent safety processes at our stores and are ensuring strict social distancing is followed across all our stores. We leave no stone unturned to ensure every customer is completely safe while shopping at any of the METRO stores across the country.”

Exciting Offers

  • METRO Own Brands such as Fine Life: Upto 60% off
  • Wonderchef products: 58% off
  • 4 Burner Gastop: 70% off
  • Haier LED Smart TV (50”): 50% off
  • BOGO (Buy One Get One) on Bedsheets
  • PUMA Shoes: 65% off
  • Commodities such as rice, dal etc: Upto 40%
  • Juices, Dairy and Processed Food: Upto 55%
  • Personal Care, Detergents including cleaning products,: 16 to 63%
  • Dry fruits: Upto 76% off and more…

  • The 17thanniversary sale has started on July 1st and will end on August 16th across all 27 METRO stores
  • You can also avail all the offers and discounts on the METRO Wholesale app (IOS and Android)


About METRO Cash & Carry

METRO Cash & Carry operates in 35 countries over 760 wholesale markets with about 150,000 employees worldwide. In financial year 2018/19 it generated sales of about €848 million. METRO Cash & Carry is a leading international wholesale company with food and non-food assortments that specializes on serving the needs of hotels, restaurants and caterers (HoReCa) as well as independent traders. Around the world, METRO has some 24 million customers who can choose whether to shop in one of the large-format stores, order online and collect their purchases at the store or have them delivered. METRO in addition also supports the competitiveness of entrepreneurs and own businesses with digital solutions and thereby contributes to cultural diversity in retail and hospitality. METRO Cash & Carry entered the Indian market in 2003. The company currently operates twenty-seven wholesale distribution centres under the brand METRO Wholesale including six in Bangalore, four in Hyderabad, two each in Mumbai and Delhi, and one each in Kolkata, Jaipur, Jalandhar, Zirakpur, Amritsar, Vijayawada, Ahmedabad, Surat, Indore, Lucknow, Meerut, Nasik and Ghaziabad.

For media queries, contact: