- Being ‘Vocal for Local’, 99% products METRO sells are ‘Made in India’; Tumakuru store to provide platform to several indigenous regional brands to cater to the local needs
- Store located at Mandipet Main Road, will create over 200 direct and indirect employment opportunities for the local economy
National, 17th October, 2020: METRO Cash & Carry, India’s largest organized wholesaler and food specialist today launched its first METRO Wholesale store at Tumakuru. The new store, which is its 28th METRO wholesale store in India, was inaugurated by Chief Guests Shri GS Basavaraj, Member of Parliament (MP), Tumakuru Constituency, Karnataka and Shri G. B. Jyothi Ganesh, Member of Legislative Assembly (MLA), Tumakuru Constituency, Karnataka along with Manish Sabnis, Director- Offer Management, Supply Chain & Own Brands, METRO Cash & Carry India in the presence of Karnataka state Government officials, local dignitaries and key supplier partners. The new store is the seventh store for METRO in the state of Karnataka.
Spread over 24000 sq. ft., the store is strategically located at Tumakuru’s business hub- Mandipet Main Road and will cater to over 25,000 registered customer across the city which includes kiranas and traders; Hotels, Restaurants & Caterers (HoReCa); Services, Companies and Offices (SCOs) and self-employed professionals. Apart from Tumakuru district, the store will benefit business customers from neighbouring markets such as Sira, Gubi, Tiptur, Kunigal, Nitur, Madugiri, Dabaspet, Chikkanayanakahalli amongst other. The METRO wholesale store stocks a wide range of globally benchmarked quality assortment of over 4500 products in both food and non-food category. The new METRO Wholesale store will significantly contribute to the local and state economy by generating over 200 direct and indirect job opportunities. The new store is also integrated with METRO’s B2B e-commerce app to ensure a convenient shopping experience for the customers.
Reiterating METRO’s commitment to India, Mr. Manish Sabnis, Director- Offer Management, Supply Chain & Own Brands said, “Tumakuru store is a significant addition to our portfolio as it strengthens our foothold in the state of Karnataka. The launch comes amidst the COVID-19 pandemic and despite the weak economic sentiment; METRO is committed to its store format and its goal of sustainable expansion in India. As Champion for Independent Business, we have always been vocal about empowering the independent businesses, MSMEs, small traders and kiranas. The new store will boost the local supplier eco-system as it will source locally relevant food and non-food items from regional players to cater to the needs of the Tumakuru customers. As part of our expansion plan, we will continue to augment our footprints by adding more stores, improving our assortment and rolling out initiatives that will positively impact our customers’ business.”
Further commenting on METRO’s commitment to achieve the ‘Atmanirbhar Bharat’ vision Mr. Sabnis said, “At METRO, we firmly believe that MSMEs and small businesses are the backbone of a resilient national economy. We are committed to create a technologically advanced ecosystem and provide state-of-the-art digital solutions that will help the small retailers and the kirana eco-system to stay relevant in the competitive retail landscape. As an organisation, we are focused on transforming from a multi-specialist offline player to a B2B Omni-channel player focused on kiranas.”
The new store offers METRO’s promise of – everything under one roof, competitive pricing and uncompromising quality. Being ‘Champions for Independent Business’, METRO has always supported local businesses; 99% of products METRO sells are all locally sourced from MSMEs & local suppliers. The store is providing a platform to several indigenous regional brands such as Teju Spices; BMS confectionary range; Nilcos Coffee; Kalasa brand (Ragi Flour, Rice Flour, Idli Rava; Sky Brand (steam rice); Keerthi brand (Idli Rava, Ragi Flour, Bansi Rawa); Silver Star Brand (Sona Masoori Rice); Kalki and Amma Brand (Sona Masoori and Kolam rice) amongst others, to cater to the local consumption. The Tumakuru store will also have 200 plus varieties of rice, pulses, flours, spices, oil & grains, dry fruits and array of other commodities. The store will also offer a variety of METRO’s Own brands product that are competitively priced to provide value proposition to our customers. In addition, the store will house multitude of products in the non-food segment such as electronics, apparels, textiles, households, stationary, home improvements, footwear, luggage etc.
Apart from the wide-ranging assortment, business customers will also receive the facility of OPD; online ordering, digital payment and door-step delivery through GPS enabled trucks. Additionally, they will receive expertise and assistance from METRO’s commodity experts and a robust loyalty program designed to make buying experience more convenient and affordable.
METRO Cash & Carry anchors over 3 million customer base in India. Today, the company operates 28 wholesale distribution centres, catering to over 5000 suppliers, and has created over 14000 direct and indirect jobs across the country. METRO launched its first store in Bengaluru Karnataka in 2003 and already operates six stores in the city. Tumakuru is the first METRO Wholesale store outside Bengaluru in Karnataka for METRO India. To become a METRO Wholesale member, o register with a valid business license and photo ID proof copy by calling on 1860-266-2010 or log on to www.metro.co.in
About METRO Cash & Carry
METRO is a leading international wholesale company with food and non-food assortments that specialises on serving the needs of hotels, restaurants and caterers (HoReCa) as well as independent traders. Around the world, METRO has some 16 million customers who can choose whether to shop in one of the large-format stores, order online and collect their purchases at the store or have them delivered. METRO in addition also supports the competitiveness of entrepreneurs and own businesses with digital solutions and thereby contributes to cultural diversity in retail and hospitality. Sustainability is a key pillar of METRO’s business. The company operates 678 wholesale markets as well as Food Service Distribution business in 34 countries, and employs more than 100,000 people worldwide. In financial year 2018/19, METRO generated sales of €27.1 billion.
METRO Cash & Carry entered the Indian market in 2003. The company currently operates twenty-eight wholesale distribution centres under the brand METRO Wholesale including six in Bangalore, four in Hyderabad, two each in Mumbai and Delhi, and one each in Kolkata, Jaipur, Jalandhar, Zirakpur, Amritsar, Vijayawada, Ahmedabad, Surat, Indore, Lucknow, Meerut, Nasik and Ghaziabad.
For further information, log on to www.METRO.co.in
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