METRO Cash and Carry India celebrates its 16th grand anniversary with ‘Impossible Deal’s for its 3 million SME customers

Bengaluru, 23rd June 2019: METRO Cash and Carry, India’s leading organized wholesaler and food specialist is commemorating its 16 years of successful operations in India and has flagged off a grand anniversary celebration for its 3 million small and independent business customers. METRO customers will be able to avail massive offers in the 48 day long anniversary sale from 25th June to 11th August 2019.

As part of the celebration, METRO has introduced a campaign- ‘Impossible Deals Are Back’ to offer attractive cashbacks, host of combo deals, ‘Buy One, Get One (BOGO)’ &, 50% off offers, INR 1 deal, Own brands mega deals and other exciting discounts in a phased manner on products available across its 27 wholesale stores. During this period, METRO is giving incredible anniversary offers like ‘5000 pe 5000’ – for a limited period, METRO customers will get additional benefits of up to Rs5000 across a multitude of categories. METRO is offering mega discounts on range of commodities, rice, pulses, apparels, electronic appliances, home furnishing, kitchen accessories, toiletries, luggage, FMCG brands, etc. METRO’s own in-house brands such as ARO, Fine Life, METRO Chef, METRO Professional, Rioba & Tarrington House will have additional benefits and discounts. METRO has also launched a ‘Nimantran Yatra’ to invite all its customers to its store to be a part of the celebration.

Commenting on the successful operational feat, Mr. Arvind Mediratta, MD & CEO at METRO Cash & Carry India said, “On our sixteenth anniversary, I would like to thank our 3 million small and independent business customers who have been part of our growth journey, and supported METRO to become the largest wholesaler in the country. Last year, we witnessed an overwhelming 1.2 million footfall across our stores, and we expect the footfall of customers to increase to 1.6 million this year. With our focus on driving sustainable and profitable growth, we are working consistently towards enhancing our understanding of local customer needs and providing tailored solutions, offers, assortment and services to them, in order to add value to our growing customer base.”

He further added, “Our purpose statement is being ‘Champion for independent business’ and we believe their success is our business i.e. the success of these independent businesses, traders and kiranas is the success of our business. We have been nurturing new and innovative ideas of countless SMEs and start-ups, to help curate an ecosystem of entrepreneurship in the country.”

Since its entry in India in 2003 in Bengaluru, METRO has built a strong brand equity and trust amongst its small and medium enterprise (SMEs) customers. Today, 99% products that METRO sells are ‘Made in India’, locally sourced from SMEs and local suppliers to help fuel the independent businesses and entrepreneurial eco-system in the country. METRO is also leading the way in kirana digitization with great success and has helped modernize operations of over 500 kiranas across the country.

Over the years, METRO has become synonymous with internationally benchmarked Quality & Food Safety, and is the first HACCP [Hazard Analysis Critical Control Point]-certified modern wholesaler. Today, METRO operates 27 wholesale distribution centers, catering to over 5000 suppliers, and has created over 14,000 direct and indirect jobs across the country.

About METRO Cash & Carry

METRO Cash & Carry operates in 26 countries over 760 wholesale markets with about 105,000 employees worldwide. In financial year 2017/18 it generated sales of about €29.5 billion. METRO Cash & Carry is a leading international wholesale company with food and non-food assortments that specializes on serving the needs of hotels, restaurants and caterers (HoReCa) as well as independent traders. Around the world, METRO has some 24 million customers who can choose whether to shop in one of the large-format stores, order online and collect their purchases at the store or have them delivered. METRO in addition also supports the competitiveness of entrepreneurs and own businesses with digital solutions and thereby contributes to cultural diversity in retail and hospitality. METRO Cash & Carry is the wholesale division of METRO that operates in 36 countries and employs more than 150,000 people worldwide. In financial year 2017/18, METRO generated sales of €36.5 billion.

METRO Cash & Carry entered the Indian market in 2003. The company currently operates twenty-seven wholesale distribution centers under the brand METRO Wholesale including six in Bangalore, four in Hyderabad, two each in Mumbai and Delhi, and one each in Kolkata, Jaipur, Jalandhar, Zirakpur, Amritsar, Vijayawada, Ahmedabad, Surat, Indore, Lucknow, Meerut, Nasik and Ghaziabad. 

Contact: press@metro.co.in