METRO Wholesale offers assistance to poultry traders, restaurant owners and caterers amidst the chicken supply and quality issue

  • Increases the supply of quality safe poultry meat in the city to fulfil the supply gap
  • Deploys a team of technical experts at the store to educate the customers for poultry meat
  • Offers special prices, less than market prices to facilitate HORECA customers in the city

Kolkata, March 22, 2018: Amidst the recent reports and chaos around the quality of chicken sold in the city, METRO Wholesale has taken necessary steps to ensure that the safe supply of chicken is intact in the city. These initiatives will help city’s poultry traders, restaurant businesses and caterers to continue their business without any fear of losses. The store is located at Eastern Metropolitan Bypass, Post Office- East, Jadavpur, Kolkata.

Sourcing from renowned vendors - As first step, METRO Wholesale has increased the stock of quality chicken across the store to prevent shortage in the market. METRO’s supply chain assures they are well geared to augment and fulfil the gap in the supply of various portion cuts of chicken for the city and neighboring areas. The chicken is sourced from highly advanced chicken processing centers in the city basis METRO’s stringent quality assurance guidelines.

Various Cuts of Poultry Meat – METRO has augmented the various portions and customised cuts as required by poultry meat traders and HORECA customers. Due to this, customers are not confined to only buy one type of product in poultry meat, but now have access to other varieties as well. This has been done in part to protect long term and walk in poultry meat traders and HORECA customers whose businesses may get affected by the current supply issue.

Special Price – In a move to protect traders and restaurant owners from cartelization of chicken and to prevent an increase of prices, METRO is offering Chicken curry cuts skinless at Rs.149/kg (against market operating price of Rs.180/kg). This service is available to the customers for a limited period –from 22nd March to 25th March. In addition, METRO is also selling cooked tandoori chicken, rotisserie chicken at 249/ per whole chicken.

Quality Assurance - The store has also deployed a dedicated quality assurance expert to ensure all compliance on quality are in place and to educate the customers and provide them direction while purchasing chicken and other types of meat. The Kolkata store is certified on International Food Safety Standards, HACCP. This ensures all the necessary food safety control systems are maintained within the store for our customers.

Speaking on this issue, Arvind Mediratta - MD & CEO METRO Cash & Carry India, said: “METRO is committed to helping poultry traders and restaurant owners ensure their supply is not hit in the city while they have access to high quality safe chicken products. Across the country, we follow a stringent quality check for farm to fork in fruits, vegetables, meat, sea food and other perishable items. We are the first organised wholesaler in India to be HACCP certified and our Kolkata store also had the privilege of getting recognition with a Commendation Certificate for Significant Achievement in Food Safety awarded by the Confederation of Indian Industry (CII) for 2017. We will continue to drive our quality journey by creating awareness for all in the city and helping small businesses prevent losses due to this unanticipated health and safety issue with poultry meat while ensuring no end consumer’s plate goes without his choice of chicken for dinner”

About METRO Cash & Carry

METRO Cash & Carry operates in 25 countries over 750 wholesale markets with about 108,000 employees worldwide. In financial year 2016/17 it generated sales of about €30 billion. METRO Cash & Carry is the wholesale division of METRO, a leading international specialist in wholesale and food retail. The company METRO operates in 35 countries and employs more than 150,000 people worldwide. In financial year 2016/17, METRO generated sales of around €37 billion. The company provides custom solutions to meet the regional and international needs of its wholesale and retail customers.

METRO Cash & Carry entered the Indian market in 2003. The company currently operates twenty-four wholesale distribution centers under the brand METRO Wholesale including six in Bangalore, four in Hyderabad, two each in Mumbai and Delhi, and one each in Kolkata, Jaipur, Jalandhar, Zirakpur, Amritsar, Vijayawada, Ahmedabad, Surat, Indore and Lucknow.


For more information contact - press@metro.co.in