- Ghaziabad is METRO’s third store in Delhi NCR after two operational stores in Shahdara and Seelampur in East Delhi
- Store strategically located on NH24 Hapur Highway, will generate over 500 local jobs across Ghaziabad and adjacent areas
Ghaziabad, 11th October 2018: METRO Cash & Carry, India’s largest organized wholesaler and food specialist today launched its first METRO Wholesale Distribution Center (Store) at SSGT Road on the NH24 Hapur Highway. The new store, the third for METRO in Delhi NCR, was inaugurated by Mr. Arvind Mediratta, MD & CEO, METRO Cash & Carry India in the presence of senior state Government officials of Uttar Pradesh, local dignitaries and key supplier partners.
The new store at the Gateway of UP – Ghaziabad, is the 27th Wholesale store for METRO in India and the third store in Uttar Pradesh. Spread over 39,000 sq feet, the new store offers an expansive parking area (for over 100 cars and 100 two wheelers) to ensure a convenient shopping experience for its customers. The store will cater to over 36,000 registered customers across the city, which includes over 11000 traders & kiranas apart from Hotel & Restaurant owners, Caterers (HoReCa); Services, Companies and Offices (SCOs) and self-employed professionals. Apart from Ghaziabad city, the store will benefit customers from neighboring markets such as Noida, Greater Noida, Hapur, Bulandshahr, Pilkhuwa, etc.
Reiterating the company’s commitment to sustainable expansion in the country, Mr. Arvind Mediratta, MD & CEO, METRO Cash and Carry said, “Ghaziabad store is our third wholesale store in Delhi NCR, and a significant addition to our portfolio as it augments our foot hold in North India. With over 6000 products in both food and non-food, we shall initially cater to over 36,000 registered customers across the city. As ‘Champions for Independent Business’, we have put in a lot of efforts towards listening and understanding the local needs. We are the voice of independent businesses and small traders, and we believe their success is our business. Our store boasts of a wide range of global benchmarked quality assortment along with regional brands; which is why many popular local brands are available on our shelves, and makes us the preferred destination for grocery, fresh food and other non-food items for customers.”
He further added, “At METRO, we are completely aligned with the Government of India and Hon’ble Prime Minister’s idea to be a job creator instead of job seeker. Every time METRO invests in any store in India, we create close to 500 direct and indirect job opportunities for the local economy. Ghaziabad store is METRO’s 27th wholesale store in the country and reinforces our commitment to the state of Uttar Pradesh. As part of our sustainable expansion, we will continue to grow our footprint by adding more stores, improving our assortment, and rolling out initiatives that will positively impact our customers’ businesses.”
The new outlet continues to offer METRO’s promise – everything under one roof, competitive pricing and uncompromising quality. Being ‘Champions for Independent Business’, METRO supports all local businesses, and 99% of products METRO sells are all locally sourced from SMEs & local suppliers. Special offerings at the Ghaziabad store includes over 30 varieties of Rice, 22 in Pulses, a wide range of ayurvedic products, dedicated zone of Organics and Wellness products, top brands in Apparel, Footwear, Luggage & Textile at attractive prices, disruption pricing in consumer durables. Some of the popular regional brands in the store includes Bharat oil, Manik & Moti oil, Galaxy long-grain rice, Double Chabbi rice, Rasoi Bhog wheat flour, etc. Apart from a wide-ranging assortment, business customers will also receive the facility of OPD- online/offline ordering, payment and delivery; expertise and assistance from METRO’s commodity experts; and a robust loyalty program designed to make buying experience ultra-efficient and professional.
In addition, customers will get an assortment of fresh fruits and vegetables daily as METRO directly sources from the local farmers. As part of its ‘Direct Farm Programme, the company has a farmer collection center in Panipat, Haryana and procures from over 200 native farmers catering to the fresh requirements of Ghaziabad store apart from its two stores in Delhi and one in Meerut, Zirakpur, Amritsar and Jalandhar respectively. The new METRO store will generate over 500 direct and indirect jobs, which includes a diverse and inclusive workforce.
METRO Cash & Carry anchors close to a 3 million customer base in India. Today, the company operates 27 wholesale distribution centers, catering to over 5000 suppliers, and has created over 13,500 direct and indirect jobs across the country. METRO launched its first store in Uttar Pradesh in Lucknow in 2016. Within a span of 18 months, METRO launched its second store in Meerut in 2018. Spread over 55,000 sq feet, the store caters to over 30,000 registered customers across Meerut and neighboring markets such as Muzaffarnagar, Khatauli, Sardhana, Modinagar, Muradnagar, Hapur, Mawana.
To become a METRO Wholesale member, register with a valid business license and photo ID proof copy by calling on 1860-266-2010 or log on to www.metro.co.in
About METRO Cash & Carry
METRO Cash & Carry operates in 25 countries over 750 wholesale markets with about 108,000 employees worldwide. In financial year 2016/17 it generated sales of about €30 billion. METRO Cash & Carry is the wholesale division of METRO, a leading international specialist in wholesale and food retail. The company METRO operates in 35 countries and employs more than 150,000 people worldwide. In financial year 2016/17, METRO generated sales of around €37 billion. The company provides custom solutions to meet the regional and international needs of its wholesale and retail customers.
METRO Cash & Carry entered the Indian market in 2003. The company currently operates twenty-seven wholesale distribution centers under the brand METRO Wholesale including six in Bangalore, four in Hyderabad, two each in Mumbai and Delhi, and one each in Kolkata, Jaipur, Jalandhar, Zirakpur, Amritsar, Vijayawada, Ahmedabad, Surat, Indore, Lucknow Meerut, Nasik and Ghaziabad. For further information, log on to www.metro.co.in
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