METRO Wholesale Store at Meerut records overwhelming success within first month of launch
The Meerut store breaks records by registering over 37,000 customers within the first month of launch.
Meerut Store is METRO’s second store in the state of Uttar Pradesh after Lucknow.
Meerut 4th May, 2018: METRO Wholesale’s Distribution Center (Store) at Meerut has received tremendous success within the first month of its launch. The 55,000 square feet facility has exceeded expectations by crossing over 37,000 registrations since its opening. The new store that has enabled employment opportunities for over 500 youth in Meerut and the adjoining regions, has witnessed footfall of over 10000 enthusiastic customers within the first fortnight of its launch.
The vast assortment of products and commodities in the store has attracted visitors not only from Meerut, but also neighboring markets such as Baghpat, Barut, Muzzafarnagar, Khataouli, Sardhana, Hapur and Mawana. The registered customers at the Meerut store include over 5000 kirana stores apart from Hotel & Restaurant owners, Caterers (HORECA) and self-employed professionals
The assortment of fresh food in particular has received great response from customers and continues to drive growth for the store. The fresh produce for the store is being sourced directly from the local farmers by METRO to strengthen the agrarian eco-system in the region.
Recently, METRO also opened its first collection center for fruits and vegetables to cater to the North Zone, in Panipat. The METRO Platform collects produce from over 150 farmers in the 25 surrounding villages of Panipat and caters to the 6 METRO wholesale stores in the North Zone, including the Meerut store. This enables the Meerut store to offer METRO’s promise – everything under one roof, competitive pricing and uncompromising quality.
Apart from the wide-ranging assortments, the METRO Wholesale store offers business customers the facility of online/ offline ordering & payment, door-step delivery through GPS enabled trucks, expertise and assistance from our commodity experts, a robust loyalty programme designed to make buying experience ultra-efficient and professional. Special offerings at the Meerut outlet includes over 30 varieties in Rice, 22 in Pulses, a wide range of Ayurvedic products, including Patanjali, dedicated zone of Organics and Wellness products, top brands in Apparel, Footwear, Luggage & Textile at attractive prices, disruption pricing in consumer durables and unique regional specialties, such as, Home Decor items from Muradabad & Jaipur and stoneware from Khurja. Some of the popular regional brands in the store include Mayuri Gold, Bharat mustard oil, amongst others.
The new Meerut Store is the second store for METRO in the state of Uttar Pradesh, which was inaugurated by Mr. Arvind Mediratta, MD & CEO, METRO Cash & Carry India in the presence of senior state Government officials of Uttar Pradesh, local dignitaries and key supplier partners last month.
To become a METRO Wholesale member, one needs to register with a valid business license and photo ID proof copy by calling on 1860-266-2010 or log on to www.metro.co.in
About METRO Cash & Carry
METRO Cash & Carry operates in 25 countries over 750 wholesale markets with about 108,000 employees worldwide. In financial year 2016/17 it generated sales of about €30 billion. METRO Cash & Carry is the wholesale division of METRO, a leading international specialist in wholesale and food retail. The company METRO operates in 35 countries and employs more than 150,000 people worldwide. In financial year 2016/17, METRO generated sales of around €37 billion. The company provides custom solutions to meet the regional and international needs of its wholesale and retail customers.
METRO Cash & Carry entered the Indian market in 2003. The company currently operates twenty-five wholesale distribution centers under the brand METRO Wholesale including six in Bangalore, four in Hyderabad, two each in Mumbai and Delhi, and one each in Kolkata, Jaipur, Jalandhar, Zirakpur, Amritsar, Vijayawada, Ahmedabad, Surat, Indore, Lucknow and Meerut.