METRO Cash & Carry Opens 5th Wholesale Outlet in Bengaluru

  • METRO opens a new wholesale outlet in Whitefield, in its home city of Bengaluru
  • The ITPL Main Road, Whitefield outlet is METRO’s 5th in Bengaluru and its 21st in the country
  • Reiterates METRO’s commitment to serving businesses and self-employed professionals in India's Silicon City
  • Coincides with METRO's Annual Anniversary Sale

Bengaluru, June 23, 2016: 13 years after its entry into the Indian market as the country’s pioneering cash-&-carry wholesaler, German multinational METRO Cash & Carry opens its fifth outlet in Bengaluru at ITPL Main Road, Whitefield on June 23, 2016.With the new outlet, METRO boasts 21 wholesale outlets in 13 cities across the country, supported by a strong network of regional and national suppliers and a vast base of business customers. The international leader in business-to-business wholesale, METRO is now making its presence felt in the heart of the city’s IT business hub with a specialised offering of top-notch products and services tailored to the needs of its global clientele in Whitefiled.

“Taking wholesale to Whitefield is no easy challenge“, said Arvind Mediratta, Managing Director, METRO Cash & Carry India, as he announced the opening of the latest METRO Wholesale centre in Bengaluru. “Our customers here are extremely quality conscious and accustomed to the very best - in terms of a specialised assortment, excellent customer service and a delightful buying experience." Mediratta stressed these and other key differentiators as METRO’s core strengths in the savvy, price-conscious Indian market. “METRO assures our customers of the best wholesale prices for the widest range of products all under one roof, plus a host of value-added services that will satisfy the most demanding professionals", he added.

The opening of METRO’s new wholesale centre at Whitefield also coincides with the launch of its annual Anniversary promotions, eagerly anticipated every year by METRO customers for unbeatable offers. This year, the METRO Anniversary Sale promotions begin on June 23 and continue until July 31, promising customers an unprecedented assortment of premium food and non-food products at prices never seen before. The innovative new assortment includes a versatile range of premium apparel brands, a handcrafted collection of ethnic clothing and decor and an extensive range of certified organic and health foods. Customers will profit from large-volume purchases of daily need articles with deep discounts, while the fun-filled METRO Jackpot offer promises high-value freebies on purchases. All this will be in addition to the low wholesale prices on a vast high quality assortment that are integral to METRO’s promise to all its professional customers.

As the country’s first HACCP-certified wholesaler, METRO has proven its focus on quality and food safety. In addition to the best-known food and non-food brands in the country, METRO has also steadily built a growing network of small and medium-sized suppliers who provide a highly localized and relevant assortment in each of its markets, delivering greater efficiency and cost savings. SME suppliers also regularly avail of specialised training sessions aimed at creating awareness and implementing METRO’s global quality standards.

METRO has a strong base of professional customers across the country, including small and large kirana stores, self-employed professionals, entrepreneurs, corporates and institutions, as well as hotels, restaurants and caterers. Over 7,000 world-class products are available at METRO across a multitude of categories - such as fruits & vegetables, general grocery, dairy, frozen & bakery products, fish & meat, confectionery, detergents & cleaning supplies, health & beauty products, media & electronics, household goods and apparel - all under one roof, and at transparent, low wholesale prices.

About METRO Cash & Carry

METRO Cash & Carry is represented in 25 countries with over 750 self-service wholesale stores. With a headcount of about 117,000 employees worldwide, the wholesale company achieved sales of about € 30 billion in the financial year 2014/2015. METRO Cash & Carry is a sales division of METRO GROUP. METRO GROUP is one of the largest international retailing companies, generating sales of around €59 billion in the financial year 2014/15. METRO Cash & Carry entered the Indian market in 2003. The company currently operates twenty wholesale distribution centres aross the cities of Bengaluru, Hyderabad, Mumbai, New Delhi, Kolkata, Ludhiana, Jaipur, Jalandhar, Zirakpur, Amritsar, Vijayawada, Indore and Surat. The new Whitefield outlet in Bengaluru will be the company’s twenty-first wholesale centre in the country.

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