- METRO’s first wholesale outlet in UP is also its 23rd in the country
- India’s leading wholesaler offers great prices, quality and customer service
Bengaluru, September 07, 2016: METRO Cash & Carry India sets foot in Uttar Pradesh, opening its first outlet in the State capital Lucknow, on September 08, 2016. This is METRO’s 23rd distribution centre in India, expanding its footprint to 14 cities and 10 Indian States. The new METRO throws open its doors to Lucknow’s business customers at 7 a.m. on Thursday.
METRO’s first store in Uttar Pradesh is located in BBD Green City, Faizabad Road, Lucknow. The 55,000 square-foot outlet brings to bear METRO’s considerable expertise in business-to-business wholeale across India. METRO has invested approximately INR 60 crores in this store, which provides close to 300 direct and indirect jobs to the local economy.
Uttar Pradesh, as India’s most populous State, represents a vast and exciting market for METRO. Modern trade is estimated to grow over three times in the next 5 years, with the development of infrastructure and small & medium industries, seen as the backbone of social, economic and industrial development in the State. Hence METRO sees great potential in the UP market and plans to have a greater presence here in the future.
Speaking at a press conference announcing the opening of the new store, Arvind Mediratta, Managing Director, METRO Cash & Carry India was confident about METRO’s wholesale offering to the city of Lucknow. “After 13 years of operations in India, METRO has abundant experience and remarkable insights into the Indian market today. We are here in Lucknow because we believe we offer business customers here the largest assortment of food and non-food products and excellent professional services, at most competitive prices“, stated Mr. Mediratta. “We are so confident about our offering to Lucknow’s businesses that we are backing it with a price guarantee – if a customer is able to find lower wholesale prices on the same product anywhere in the city, METRO will refund the price difference“, he added.
METRO prides itself on understanding and catering to the challenges of small and medium-sized businesses, tailoring its offerings to their ever-changing business needs. Its motto of being the “Champion for Independent Business“ drives the company to growing such enterprises as it believes they are the foundation of every healthy local economy.
At the new store, Lucknow customers will have an easy and convenient layout to help them find what they need without hassle. Customers can expect their METRO to be well-stocked and spotless, with an obsessive commitment to fast and friendly customer service. METRO boasts a fresh and relevant assortment, clear pricing communication and attractive merchandising of products. The company also offers its business customers commodity experts, loading facilities, doorstep delivery services through third party transporters and a robust loyalty programme designed to make their buying at METRO ultra-efficient and professional. Special offerings at the new Lucknow outlet include an unprecedented assortment of specialised healthcare and babycare products, and a vast range of organic products under one roof – from grains and vegetables to flours and other processed foods.
METRO boasts a strong base of professional customers across the country, including small and large kirana stores, self-employed professionals, entrepreneurs, corporates and institutions, as well as hotels, restaurants and caterers. Over 7,000 world-class products are available at METRO across a multitude of categories - such as fruits & vegetables, general grocery, dairy, frozen & bakery products, fish & meat, confectionery, detergents & cleaning supplies, health & beauty products, media & electronics, household goods and apparel - all under one roof, and at the lowest wholesale prices.
As the country’s first HACCP-certified wholesaler, METRO maintains an uncompromising focus on quality and food safety. These stringent global quality standards are reflected end-to-end throughout its supply chain – from quality training and certification for suppliers to the maintenance of a strictly monitored cold chain to ensure maximum freshness in all the products that METRO offers on its shelves. In fact, METRO partners with its growing network of small and medium-sized suppliers to align them with its international quality requirements, delivering high quality, greater efficiency and cost savings to suppliers and customers alike.
Farmers benefit greatly from their partnership with METRO through its 5 Fruits & Vegetables Collection Centres across India. METRO’s fair prices, regular demand and guaranteed transparent payments have proven to be a catalyst for change within agricultural communities. Besides, farmers also enjoy the benefits of METRO’s robust quality training programme to help sustainable crop production.
About METRO Cash & Carry
METRO Cash & Carry is represented in 25 countries with over 750 self-service wholesale stores. With a headcount of about 117,000 employees worldwide, the wholesale company achieved sales of about € 30 billion in the financial year 2014/2015. METRO Cash & Carry is a sales division of METRO GROUP. METRO GROUP is one of the largest international retailing companies, generating sales of around €59 billion in the financial year 2014/15. METRO Cash & Carry entered the Indian market in 2003. The company currently operates twenty-two wholesale distribution centres aross the cities of Bengaluru, Hyderabad, Mumbai, New Delhi, Kolkata, Ludhiana, Jaipur, Jalandhar, Zirakpur, Amritsar, Vijayawada, Indore and Surat. The new BBD Green City outlet in Lucknow will be the company’s 23rd wholesale centre in the country.
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