METRO Cash & Carry India Hosts Bandhan Utsav at Ludhiana

Ludhiana, June 11, 2014: METRO Cash and Carry India, the country’s leading business-to-business wholesaler today organized the METRO Bandhan Utsav for its loyal customers in Ludhiana, Punjab. A key focus at METRO has been to help local businesses grow and remain competitive in the changing economic environment. By interacting closely with regular customers who are a part of the Bandhan loyalty programme, METRO aims to understand and serve the business needs of local customers, while also recognising their contribution to the growth of the Company. About 200 customers across Ludhiana participated in this programme today, and the top 20 were honoured for their lasting association with METRO.

METRO’s intensive and sustained research has helped the company design specialized solutions to help its loyal business customers develop a deeper understanding of their own clientele, improve their operational efficiency and grow their businesses profitably. With this in mind, METRO has ensured that Bandhan, as an exclusive customer loyalty programme, offers its members a range of privileges and benefits.

Customers enjoy the services of specially assigned relationship managers and instore staff to assist with picking goods, packing and delivery, fast-track billing at dedicated Bandhan counters, an exclusive Bandhan Help Desk for prompt responses to queries, as well as an attractive Bonus Program that rewards growing levels of engagement with hefty discounts and benefits at corresponding slabs. In addition to these privileges, all METRO customers enjoy a specially tailored assortment of food and non-food products at the most competitive prices, available all under one roof at METRO. They also avail of value-added services such as the advice of product experts instore, comprehensive and relevant communication and convenient third-party delivery services.

Talking about the programme, Mr. Rajeev Bakshi, Managing Director, METRO Cash & Carry India said, “We strive continuously to raise the bar on our offerings to loyal customers so they can earn extra profits on all their purchases at METRO.” Mr. Bakshi added, “Bandhan Utsav is an opportunity for us to thank these special customers for their long-standing bond of trust and partnership with METRO. We promise them our continued commitment towards offering the best possible products and services available in the market.”

This year, METRO Cash & Carry celebrates its 50th anniversary of cash-and-carry operations worldwide. The company has re-dedicated itself to its customers with a brand new positioning ‘You & METRO’, which embodies its relationships not just with customers, but also its suppliers, partners and employees. The Bandhan Utsav is one amongst many of METRO’s celebrations of its professional customers across India, and will be hosted in other cities as well.

About METRO Cash & Carry

METRO Cash & Carry is represented in 28 countries with over 750 self-service wholesale stores. With a headcount of about 110,000 employees worldwide, the wholesale company achieved sales of about € 32 billion in the financial year 2012/2013. METRO Cash & Carry is a sales division of METRO GROUP. METRO Cash & Carry entered the Indian market in 2003. The company currently operates sixteen wholesale distribution centres including three in Bangalore, two each in Hyderabad and Mumbai, and one each in New Delhi, Kolkata, Ludhiana, Jaipur, Jalandhar, Zirakpur, Amritsar, Vijayawada and Indore.

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