METRO Cash & Carry launches Wholesale distribution centre in Indore

Indore, February 13, 2013 – METRO Cash & Carry brings an all-new international wholesale experience to Indore, with the opening of its wholesale distribution centre in the city’s Dewas Naka area, from February 14, 2013. This is METRO’s fifteenth wholesale distribution centre in the country and the first in Madhya Pradesh. The global leader in self-service business-to-business wholesale promises professional customers in Indore the highest standards of excellence and quality in all products and services, while assuring them of maximum value for money.

With an investment of close to INR 70 crores, the METRO Wholesale outlet is spread across approximately 60,000 square feet and will cater to a wide customer base that includes small and large kirana stores, entrepreneurs, small businesses, offices, companies and institutions, as well as hotels, restaurants and caterers.

Registered business customers of the METRO Wholesale distribution centre can enjoy the benefits of a vast assortment of high quality food and non-food products, tailored to their specific needs. The range includes everything from fresh produce, dairy & frozen foods, dry grocery and confectionery, to FMCG products, electronics, apparel, furnishings, household appliances, white goods and branded items – all under one roof and priced attractively at low wholesale rates. In addition to the wide range of its assortment, METRO Cash & Carry promises innovative and customized product solutions and services, as well as special loyalty benefits and privileges tailored to meet the specific business needs of each customer group. The centre will be open from 6:00 am to 10:00 pm every day.

Mr. Rajeev Bakshi, Managing Director, METRO Cash and Carry India expressed his confidence in METRO’s ability to address the varied needs of business customers in Indore. “We are delighted to launch our first wholesale centre in the State of Madhya Pradesh, and hope to forge a special relationship with business customers in Indore with our offerings. With METRO, business customers in and around the city can now maximize their profits with the lowest wholesale prices on a vast, high quality assortment, with a host of convenient and customized services. With world-class quality, convenience and efficiency, we can promise Indore that buying at METRO is a truly unparalleled experience”, said Mr. Bakshi.

“We are confident that METRO’s presence in the State will drive benefits to the overall economy through increased employment generation, procurement of products from local suppliers and training of customers and suppliers on various aspects impacting their business,” he added.

METRO also offers close to 2200 food and non-food products under its private labels, which are comparable in quality to the best branded products but are priced much lower, to help customers get the best value for their money. Recently expanded to include an exciting new line of food and non-food products, METRO’s exclusive Own Brands include labels such asAro, Fine Food, Sigma, Authentic, Horeca Select and Tarrington House, which are targeted towards offering customers a sharper assortment of high quality products across a broad price range.

METRO’s drive towards customer-centricity focuses on building deep and productive customer relationships. The METRO Super Trader programme is a unique training and support programme for traders, committed to revitalising the traditional kirana and trader communities to help them remain current and competitive in a challenging economic environment. Many traders across India have already benefited from this program, which addresses crucial issues that impact their day-to-day business - such as planning and redesigning their assortment, managing stocks efficiently and becoming more customer-friendly. Similar programs will also be conducted in Indore.

METRO’s support to its small business customers also extends to the hospitality sector, where it has launched Swachhta Aur Satkar, a food safety, quality and hygiene outreach programme and Khol De Khazana, an inventory management training programme. These are aimed at helping local caterers, dhabas and mid-sized restaurants improve their hygiene and cleanliness through training programmes for their kitchen and front-end staff, while increasing the quality and efficiency of their stocks. The programme has already been received with great enthusiasm by local eateries and restaurants in Indore. Contributing to the growth of the local economy, METRO has created 300 local jobs (150 direct and 150 indirect) with this centre. The Indore workforce has undergone in-depth and rigorous on-the-job training in the various operational aspects of the wholesale business at METRO wholesale across the country, and is set to serve the demands of business clientele in Madhya Pradesh as well.

About METRO Cash & Carry
METRO Cash & Carry is represented in 29 countries with around 700 self-service wholesale centres. With more than 100,000 employees worldwide, the company achieved sales of about € 32 billion in 2012. METRO Cash & Carry is a sales division of the METRO GROUP. METRO Cash & Carry entered the Indian market in 2003. The company currently operates fourteen wholesale distribution centres including two each in Bangalore, Hyderabad and Mumbai, and one each in New Delhi, Kolkata, Ludhiana, Jaipur, Jalandhar, Zirakpur, Amritsar and Vijayawada. The Indore centre will be the company’s fifteenth in the country.

For Further Details, please contact:

Jyotsna Murthy
PR & Corporate Communications 
Email: jyotsna.murthy@metro.co.in