Food Lovers Club and METRO Wholesale announce the 3rd edition of The Young Chefs’ Culinary Challenge in Bangalore A unique platform for young chefs from leading hotels and restaurants to demonstrate their culinary expertise

Bangalore, May 08, 2013: 34 young chefs from the top premium hotels and restaurants across Bangalore are preparing to participate in the 3rd edition of the ‘Produce to Plate - Young Chefs’ Culinary Challenge 2013’, which is set to kick off on May 08, 2013. Presented by the Food Lovers Club in partnership with METRO Wholesale, the Young Culinary Chefs’ Culinary Challenge 2013 is seen as an increasingly prestigious platform for talented and upcoming chefs from across hotels and restaurants in the city, to demonstrate their expertise in the professional kitchen.

Competing young chefs will be judged on their culinary creativity and technique by some formidable names in the Indian food scene, including among others, Chef Bela Rieck, Executive Chef, Sheraton at Brigade Gateway, Chef Amit Wadhawan, Executive Chef, The Oberoi, Chef Adrian Peter Mellor, Executive Chef, The Leela Palace Bangalore, Chef Manu Chandra, Executive Chef Olive Restaurants, Chef Ramasamy Selvaraju, Executive Chef, Vivanta by Taj - MG Road, Chef Gautam Chaudhry, Executive Chef, Hyatt MG Road Bangalore, Chef Vijaya Baskaran, Executive Chef, Le Meridien, Bangalore, Chef Vittorio Greco, Italian Masterchef, ITC Gardenia, Mr Chetan Kamani, Bailliage de Bangalore, Chaine des Rotisseurs and Mr. Kripal Amanna, Managing Editor & Publisher, Food Lovers magazine.

The 34 participants will undergo a series of challenges and eliminations on May 08 and 09, 2013, before the chosen contestants reach the final round in the last week of May. Winners will be awarded gold, silver and bronze awards along with citations and cheque award of Rs. 71,000/- (gold winner), Rs. 61,000/- (silver winner) and Rs. 51,000/- (bronze winner).

Speaking on YCCC 2013, Mr. Rajeev Bakshi, Managing Director, METRO Cash & Carry India Pvt. Ltd. said, “In the last three years, the Young Chefs’ Culinary Challenge has gained credibility for the calibre of its competing young chefs, and for the quality of cuisine that is turned out as a part of this competitive tradition. METRO is proud to support and host this Challenge, designed by Food Lovers magazine to identify, nurture and showcase the best upcoming talents on the Indian culinary scene.

We are confident that they will find some inspiration for their culinary masterpieces from the large assortment of high quality food and non-food products we offer at our wholesale centre. ”

Mr. Kripal Amanna Managing Editor & Publisher, Food Lovers magazine said “The Young Chefs’ Culinary Challenge is a unique competition exclusively for young professional chefs employed at leading hotels and freestanding restaurants. This exclusive challenge will call on participants to showcase their culinary talents using the choicest of ingredients available at METRO, our partner in this initiative.

This challenge is part of our initiative to create a sustainable platform that will seek to recognize and celebrate the talent of young chefs who work diligently to create fabulous culinary experiences. We hope that this endeavour will also eventually synergise with the industry’s endeavour to nurture and encourage future culinary leaders.” 

Last week, the participants in this year’s YCCC 2013s were at METRO Wholesale, Yeshwanthpur, to select the tools, cookware and ingredients they will need to create their culinary masterpieces as part of the competition. METRO offers an impressive array of over 3000 items ranging from fresh produce to gourmet ingredients, culinary equipment, professional cookware and serve-ware, designed to fulfill the complete product needs of the F&B industry – and all of this will be at the disposal of the participating young maestros as they sharpen their knives for this competition.

About METRO Cash & Carry
METRO Cash & Carry is represented in 29 countries with around 700 self-service wholesale centres. With more than 100,000 employees worldwide, the company achieved sales of about € 32 billion in 2012. METRO Cash & Carry is a sales division of the METRO GROUP. METRO Cash & Carry entered the Indian market in 2003. The company currently operates fifteen wholesale distribution centres including two each in Bangalore, Hyderabad and Mumbai, and one each in New Delhi, Kolkata, Ludhiana, Jaipur, Jalandhar, Zirakpur, Amritsar, Vijayawada and Indore. More information at www.metro.co.in.

About Food Lovers Club
Food Lovers Club is promoted by Food Lovers magazine, the country's first urban-centric publication dedicated to the celebration of food in its many myriad forms. Food Lovers Club was initiated in November 2007 with a vision to transcend the pages of the magazine, and create real-world experiences in the arena of food, wine and spirits and gastronomy for consumers to savour. Restaurant reviews, recipes, in-season specials, markets, foodie profiles, chef stories, gourmet travel, food and wine, cocktails and spirits – readers can expect to find all these and more in each issue of Food Lovers. Food Lovers Club may be reached at +91 80 4036 4901-06/ +91 95914 22554. More information at www.foodlovers.in


For Further Details, please contact:

Jyotsna Murthy
PR & Corporate Communications 
Email: jyotsna.murthy@metro.co.in