METRO Cash & Carry introduces an exciting new range of Own Brand products

Bangalore, September 27, 2012: METRO Cash and Carry India has introduced an exciting new line of food and non-food products under its exclusive Own Brands category, dedicated to the needs of its business customers. During the METRO Own Brand Mela, the company is offering its business customers a vast assortment of products under METRO’s Own Brand labels, ranging from groceries and commodities, dairy, bakery and frozen products to detergents, toiletries, stationery, household products, apparel, footwear, linens, furnishings, tableware, luggage and appliances

“Our exclusive Own Brands product lines have been built on a clear understanding of what our business customers need – quality, performance, packaging and pricing,” said Mr. Rajeev Bakshi, Managing Director, METRO Cash & Carry India. “We go to great lengths to ensure that our private labels offer products that are at par with - or better than - the best comparable products available in the market, combined with very competitive prices that give customers maximum value for their money”, he added.

In keeping with its focus on delivering high quality products at the best possible pricing, the company has developed its private label product range in close collaboration with customers and suppliers. METRO’s Own Brand products are the result of thorough market analyses, stringent production specifications and rigorous quality audits and product tests. METRO Cash & Carry’s private labels – which include brands such as Aro, Fine Food, Sigma, Authentic, Horeca Select and Tarrington House, amongst several others – are targeted towards offering customers a sharper assortment of high quality products across a broad price range.

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