METRO Cash & Carry enters its 10th year of operations in India

June 27, 2012: July 2012 marks the 9th anniversary of METRO Cash & Carry’s operations in India, and the self-service business-to-business wholesaler is all set to mark this milestone by celebrating the deep relationships it has built with its customers, suppliers and the community. METRO Cash & Carry India set up its first wholesale distribution centre in Bangalore in July 2003. As it enters its 10th year of Indian operations, the company is launching a host of promotional offers and discounts for customers at all its eleven wholesale centres across the country, in recognition of their support. This July a bumper bonanza awaits customers at METRO centres besides special in-store promotions and a whole new range of products. These commemorative offers will be launched on June 28, 2012 and will continue throughout July 2012.

"The last nine years have gathered us deep insights into what customers value. It is their trust in us that has helped us reach this milestone. We want to give them the best of our high quality assortment and customized services at the lowest possible prices”, said Mr. Rajeev Bakshi, Managing Director of METRO Cash & Carry India. 

“Our customers have helped us succeed in refining our products and services to suit the most demanding markets. We want to thank them by offering them a special array of food and non-food products with unbeatable discounts, offers and rewards throughout the month of July”, Mr. Bakshi added.

Customers can expect to save big through a variety of Anniversary schemes that the company plans to announce shortly. These schemes are aimed at giving customers great value for their purchases and will span every category of products, including dry and fresh food, groceries, furnishings, office equipment, media, electronics and appliances, among other products. Special privileges and value-added services will also be offered to customers in appreciation of their continued loyalty and support.

METRO Wholesale’s unique business-to-business concept has proven to be a successful and reliable one-stop solution for business customers such as kiranas, small retailers, hotels, restaurants, catering businesses, offices and institutions. The company’s focus on customers has intensified in the wake of its robust expansion, and is evident in the large variety and niche range of products, in addition to METRO’s customized value-added services offered in their wholesale centers. Sophisticated Quality Assurance mechanisms ensure that the products comply with the best international quality standards.METRO Cash & Carry India’s unique business-to-business wholesale concept has proven to be a successful and reliable one-stop solution for business customers such as kiranas, small retailers, hotels, restaurants, catering businesses, offices and institutions. The company’s focus on customers has intensified in the wake of its robust expansion, and is evident in the large variety and niche range of products and customized value-added services offered in the wholesale centers. Sophisticated Quality Assurance mechanisms ensure that the products comply with the best international quality standards. METRO has also initiated various customer-connect and knowledge-sharing programs like Chef-o-logy, Super Trader and Bandhan for its various professional customer segments.

METRO works closely with local producers, suppliers, co-operatives and self-help groups to source products for each of its wholesale centres. The company’s highly successful Collection Centre initiative creates direct linkages with farmers in order to procure fresh fruits and vegetables and helps them to realize better value for their produce, reduce wastages, and get training and knowledge support. With its anniversary celebrations, METRO India re-iterates its commitment to its customers, suppliers and employees by adding significant value to each of them.

About METRO Cash & Carry
METRO Cash & Carry is represented in 30 countries with around 700 self-service wholesale centres. With more than 100,000 employees worldwide, the company achieved sales of about € 31 billion in 2011. METRO Cash & Carry is a sales division of the METRO GROUP. 

METRO Cash & Carry entered the Indian market in 2003. The company currently operates eleven wholesale distribution centres including two each in Bangalore, Hyderabad and Mumbai, and one each in New Delhi, Kolkata, Ludhiana, Jalandhar and Jaipur.


For Further Details, please contact:

Jyotsna Murthy
PR & Corporate Communications 
Email: jyotsna.murthy@metro.co.in