METRO Cash & Carry showcases global experience and local impact in Bangalore

Bangalore, June 22, 2012: METRO Cash and Carry India, the global leader in self-service business-to-business wholesale, is presenting a high-tech interactive pavilion showcasing its global knowledge and experience at the Indo-German Urban Mela (IGUM) in Bangalore. Mr. Sadananda Gowda, Hon’ble Chief Minister, Karnataka and Dr. Guido Westerwelle, Hon’ble Foreign Minister of Germany inaugurated the festival and visited the METRO pavilion and interacted with the METRO team. METRO is a city partner for IGUM.

At the ten day long festival, METRO pavilion will showcase the company’s contributions to the sustainable development of the country by exhibiting its advanced systems and proceses in quality and supply chain management. Through state-of-the-art projection techniques, personalized standees will explain the stories of two farmers and two chefs, describing how METRO has contributed to their life and businesses. Digitalized information kiosks will provide information about METRO Cash & Carry India being a partner in the sustainable urban-rural transition highlighting the festival theme “StadtRäume – CitySpaces”. In addition, bar code scanners will tell the stories of METRO products and invite visitors to experience the stories and supply chain behind the products, which are used on a daily basis by millions of people. A digitalized Spin and Win wheel at the METRO pavilion will offer visitors a chance to win fabulous prizes.

According to Mr. Vishal Sehgal, Corporate Relations Head, METRO Cash & Carry India,“With rapid urbanization there has been a radical change in consumer lifestyle and food habits. Companies like METRO not only ascertain a safe and sustainable supply of food for the growing population but also provide a one-stop solution for a varied range of products leading to better mobility, space utilization and supply chain thus contributing to overall urban development and sustenance.”

As the population of new mega-cities such as Bangalore increases and with existing mega-cities such as Mumbai and New Delhi tripling in size by 2050, the demand for fresh and local food will also rise dramatically. Most of the food is produced in rural areas of the country and then transported to the city. During this process, approximately 30% of fruits and vegetables perish due to lack of cold storage and ill-equipped warehouses across India. To effectively solve these problems, METRO offers unique solutions across the supply chain. The company has established Fruit & Vegetables Collection Centres in key states across the country. These collection centres facilitate the direct procurement of produce from farmers without involving middlemen. METRO also offers extended farmer training programs aimed at helping farmers adopt sustainable crop production techniques and improve the quality of their produce.

About METRO Cash & Carry
METRO Cash & Carry is represented in 30 countries with over 700 self-service wholesale stores. With more than 100,000 employees worldwide, the wholesale company achieved sales of about € 31 billion in 2011. Headquartered in Dusseldorf, Germany, METRO Cash & Carry is a sales division of METRO GROUP. METRO GROUP is one of the largest and most international retailing companies. In 2011 the Group reached sales of around € 67 billion.

METRO Cash & Carry commenced operations in India in 2003 with the opening of its first wholesale centre in India at Yeshwantpur, Bangalore. In India, currently METRO Cash & Carry has eleven operational wholesale centres – two in Bangalore, two in Hyderabad, two in Mumbai and one each in Kolkata, Ludhiana, Jalandhar, New Delhi and Jaipur. 

For Further Details, please contact:

Jyotsna Murthy
PR & Corporate Communications 
Email: jyotsna.murthy@metro.co.in