METRO Cash & Carry enters the Capital with its tenth wholesale centre in India

New Delhi, 21 February 2012: METRO Cash & Carry, the international leader in self-service wholesale, today announced its entry into the Delhi market with its first wholesale centre in East Delhi, near Karkarduma Court. METRO’s Delhi centre will be the company’s tenth outlet in the country.

METRO caters to a wide customer base that includes small and large kirana stores, hotels, restaurants and caterers as well as entrepreneurs, small businesses, offices, companies and institutions. Registered customers of METRO enjoy the benefits of a vast assortment of high quality food and non-food products, tailored to the specific needs of the Delhi market. Customers can expect to find everything from fresh produce, exotics and dry grocery, to FMCG products, electronics, apparel, furnishings, household appliances, white goods and branded items – all under one roof and priced attractively at low wholesale rates. In addition to the wide range of its assortment, METRO Cash & Carry promises its customers innovative and customized product solutions and services, as well as special loyalty benefits and privileges tailored to meet the specific business needs of every customer group.

Speaking at the press conference to mark the launch of the Delhi METRO wholesale centre, Mr. Rajeev Bakshi, Managing Director, METRO Cash & Carry India, said, “We look forward to starting our operations in this market, with the opening of our Delhi centre on Feb 23rd. Delhi is a very exciting market, with customers who are very quality-conscious and aware of global trends.” Mr. Bakshi emphasised the need to proactively build a strong differentiation in the sophisticated Delhi market. “METRO offers customers an international wholesale experience that focuses on high quality products and customised services designed to make their purchasing easier, more efficient and economical. We are sure that these initiatives coupled with aggressive wholesale pricing will bring significant benefits to our customers”, he added.

The company has invested approximately Rs. 45 crores in this multi-level outlet, which is spread over 80,000 sq feet and offers a wide assortment of over 10,000 products at attractive wholesale prices, to meet the needs of its customers. METRO Cash & Carry brings a considerable depth and breadth of experience in the wholesale trade, both internationally and in India, with nearly a decade of its presence in the Indian markets.

METRO Cash & Carry India’s drive towards customer-centricity also focuses on building deep and productive customer relationships. With the success of the METRO Super Trader programme, a unique training and support programme for traders, the Company is committed to revitalising the traditional kirana and trader communities to help them remain current and competitive in a challenging economic environment. This program helps traders improve their profitability by addressing crucial issues that impact their day-to-day business - such as planning and redesigning their assortment, managing stocks efficiently and becoming more customer-friendly. Over 200 local Delhi kirana and small traders attended the first such training programme organized by METRO recently in Delhi.

Continuing its focus on building the local economy, METRO has already created 300 jobs (150 direct and 150 indirect) in the state with its first distribution centre in Delhi. The Delhi workforce has undergone in-depth and rigorous on-the-job training in the various operational aspects of the wholesale business at METRO wholesale across the country, and is set to serve the demands of the Company’s discerning business clientele in the Capital.

About METRO Cash & Carry
METRO Cash & Carry is represented in 30 countries with around 700 self-service wholesale centres. With more than 100,000 employees worldwide, the company achieved sales of about € 31 billion in 2011. METRO Cash & Carry is a sales division of the METRO GROUP.

METRO Cash & Carry entered the Indian market in 2003. The company currently operates nine wholesale distribution centres including two each in Bangalore, Hyderabad and Mumbai, and one each in Kolkata, Ludhiana and Jalandhar. The Delhi wholesale centre will be the company’s tenth in the country. 

For Further Details, please contact:

Jyotsna Murthy
PR & Corporate Communications