Ludhiana, 28 August 2011: METRO Cash & Carry India, the global leader in self-service business to business wholesale, today announced the opening of its first wholesale distribution centre in Punjab, at Ludhiana on September 1st, 2011. The Hon’ble Chief Minister of Punjab, Shri Parkash Singh Badal visited the METRO wholesale center today and also met a team of senior officials of the company led by Shri Rajeev Bakshi, Managing Director, METRO Cash & Carry India.
The Ludhiana wholesale center will open its doors to customers on September 1st, 2011. This project is part of the Mega Industrial Project Policy of the state and will be the company’s first of the six outlet planned in Punjab. It is also METRO’s seventh outlet in the country. With this wholesale center spread over four acres having approximately 60,000 sq feet selling space, the company has already invested Rs 60 crores in Ludhiana. With deep commitment to the state of Punjab, METRO plans to open upto five more wholesale distribution centres in Punjab with significant investment over five years.
“Our wholesale centre in Ludhiana marks our entry into the very progressive state of Punjab. I take this opportunity to thank the state government led by the Hon’ble Chief Minister for extending full support and co-operation to us,” said Mr. Rajeev Bakshi, Managing Director, METRO Cash & Carry India. “Our focus is on being customer centric and offering customised solutions to professional customers. At METRO we believe in offering complete solutions and a deep level of engagement with our customers and suppliers. Through our training programs for customers, suppliers as well as employees, transparent pricing, focus on local products, we aim to be a partner in Punjab’s growth.” he added.
A key focus of METRO is to support local businesses. METRO works closely with suppliers, farmers and small and medium enterprises to source products locally. METRO recently organized a Supplier conference in Ludhiana with over 200 local suppliers. Several of these Punjab based suppliers have undergone a training program to ensure products meet METRO quality standards. METRO also empowers the local traders to sell quality products and helps them to be more competitive in the changing economic scenario. Through ‘METRO Trader Support and Training programs’, METRO helps local traders address trade related issues and serve their customers better and in turn grow their business.
In Punjab, METRO is developing its first ‘Farmer Collection Center’ at Malerkotla to procure fruits and vegetables directly from local farmers. METRO will not just offer transparent prices to farmers for their produce but also help them anticipate demand.
Each METRO wholesale center creates over 150 direct and 150 indirect job opportunities in state. METRO not just provides employment locally but also conducts regular trainings.
METRO Cash & Carry entered the Indian market in 2003. The company currently operates a total of six wholesale distribution centres including two wholesale distribution centres each in Bangalore and Hyderabad and one each in Mumbai and Kolkata.
About METRO Cash & Carry
METRO Cash & Carry is represented in 30 countries with around 700 self-service wholesale centers. With more than 100,000 employees worldwide, the company achieved sales of about € 31 billion in 2010. METRO Cash & Carry is a sales division of the METRO GROUP.
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