METRO Cash & Carry opens its second wholesale distribution centre inMumbai, at Borivali

Mumbai, 17 November 2011: METRO Cash & Carry India, the global leader in self-service business-to-business wholesale, today announced the opening of its second wholesale distribution center in the state, at Borivali. With an investment of approximately Rs. 120 crores, the Borivali wholesale centre will take METRO’s total investment in the state to Rs. 240-crores. Mumbai, with the enormous opportunities it presents, has been identified as a key market for METRO Cash and Carry in India.

Making the announcement in Mumbai today, Mr. Rajeev Bakshi, Managing Director, METRO Cash and Carry India said, “Our unique business-to-business wholesale concept has been embraced by business customers and suppliers in Mumbai. With a proactively customer-centric approach, our second Centre in the state will drive deeper engagement and benefits for our customers. On the other hand, we will continue to expand our network of local suppliers and drive benefits to the overall economy including employment generation, local procurement and training of customers and suppliers on the various aspects impacting their business.”

The Borivali wholesale centre will have selling space of over 50,000 sq feet offering a tailored assortment of over 10,000 articles (food and non-food). The centre is suitably located on the Western Express Highway, and will be open from 6:00 am to 10:00 pm for the convenience of its professional customers. 

A key focus of METRO is to support local businesses. METRO works closely with suppliers, farmers and small and medium enterprises to source a very high percentage of products locally. METRO also empowers the local traders to sell quality products and helps them to be more competitive in the changing economic scenario. Through the ‘METRO Trader Support and Partnership program’ conducted recently, METRO helped local traders address trade-related issues, serve their customers better and in turn, grow their business. Chef-o-logy, a customer engagement program provides knowledge-sharing platforms where chefs of small and mid-sized hotels, restaurants, and caterers interact with renowned chefs and food experts. It was conducted recently in Mumbai for METRO’s HoReCa customers. The company plans to organize several such training programmes in the future.

METRO opened its first Farmers’ Collection Centre in Narayangaon, Maharashtra earlier this month, where farmers can sell their produce directly to METRO and get transparent pricing for their produce. This Centre will help farmers plan their harvest based on regularised demand cycles and with the assurance of on-time payments made electronically. METRO regularly trains local farmers on techniques of sustainable and profitable crop production, thereby helping them improve the quality of their produce. In addition, local manufacturers and suppliers are also trained to help them provide products that meet the best international quality standards.

METRO has created employment opportunities in the state with nearly 300 jobs through its first Distribution Centre in Bhandup, Mumbai. The second Centre in Borivali will add another 300 jobs (150 direct and 150 indirect) locally. METRO has a keen focus on training its employees and the entire Borivali team has undergone on-the-job training at various METRO Centres across India.

METRO Cash & Carry entered the Indian market in 2003. The company currently operates seven wholesale distribution centres, including two each in Bangalore and Hyderabad, and one each in Kolkata, Mumbai and Ludhiana. The Borivali centre is METRO’s eighth in the country.

About METRO Cash & Carry
METRO Cash & Carry is represented in 30 countries with around 700 self-service wholesale centers. With more than 100,000 employees worldwide, the company achieved sales of about € 31 billion in 2010. METRO Cash & Carry is a sales division of the METRO GROUP.

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Jyotsna Murthy
PR & Corporate Communications