METRO Cash & Carry organizes Trader Support and Partnership Program in Mumbai

Mumbai, November 10, 2011: METRO Cash and Carry India, the global leader in self service business-to-business wholesale, today organized ‘METRO Bandhan Trader Support and Partnership program’ in Mumbai. A key focus at METRO has been to help local businesses grow and remain competitive in the changing economic environment. METRO Trader Support program is custom designed to support local traders by understanding their business needs, identifying growth opportunities and offering customized solutions on product assortment, layout and display, stocking and promotion related solutions. Over 300 local traders from Borivali area and across Mumbai participated in this program today.

METRO Trader training program is aimed at helping local kiranas address issues of competitive pricing, sharper assortments and inventory management, enhanced ambience, greater visibility, improved hygiene in the handling and storage of goods, and better services such as credit, delivery or other such conveniences to serve its customers better and in turn grow their business. METRO does this through extensive research and offering customized solutions to local traders covering various aspects of their day to day business. METRO empowers the local traders to sell quality products and trains them to remain competitive in the changing economic scenario. METRO’s international products and processes equip traders to handle competition better and meet customer requirements. 

Talking about the program, Mr. Ajay Sheodaan, Customer Management Director, METRO Cash & Carry, India said, “At METRO, we constantly focus on serving our customers better through innovative customer service initiatives. This is our first Trader support program in North Mumbai through which we aim to reach out to local kiranas in and around Borivali with trainings to help them become more competitive in the market”.

“METRO has already conducted similar Trader Support and training programs in other cities across India which has helped the local kiranas identify and plug gaps and grow their business in-turn.” he added.

This program is a part of 'METRO Bandhan', an exclusive loyalty program which offers a range of privileges and value added services to Bandhan members. It rewards a regular customer for purchases made, not only through specialised services but also by ensuring that the customer's profit margins increase. Some of the specialised services offered through this program are dedicated relationship managers, a Gold Lounge facility for individual customer interactions and a dedicated Bandhan helpline for prompt responses to queries. The Bonus Program ensures that rewards increase with increasing engagement levels of METRO Bandhan members and helps them grain profit margins. There are two levels of membership - silver and gold, depending on the customer's engagement level with METRO - purchase amounts, frequency of purchases and the range of products purchased.

About METRO Cash & Carry
METRO Cash & Carry is a sales division of the METRO Group, one of the most important international trading companies globally. METRO Cash & Carry is represented in 30 countries with over 700 self-service wholesale centers and more than 100,000 employees worldwide. In 2010 the company achieved sales of € 31 billion. More information at

For Further Details, please contact:

Jyotsna Murthy
PR & Corporate Communications