METRO Cash and Carry celebrates its 8th year of successful operations in India

Bangalore, July 1st, 2011: METRO Cash and Carry India, the international leader in self-service wholesale began its anniversary celebrations with much fanfare across all its wholesale centres in Bangalore, Hyderabad, Mumbai and Kolkata today. This marks the 8th year of the company’s commencement of operations in India. The Anniversary celebrations are a part of METRO’s ongoing initiative to deepen customer relationships and serve them better by understanding their unique requirements.

“Through the anniversary celebrations, we look forward to offering our customers real value, a unique purchasing environment and an array of products that caters to all their business needs, “ said Ajay Sheodaan, Director Customer Management, METRO Cash & Carry India. “Our customers are our biggest assets and offering them special rewards and exciting prices is our way of expressing our appreciation for their continuous support and patronage. We invite all our customers to our wholesale centers to share the joy of celebrating together,” he added.

METRO Cash & Carry India’s Anniversary celebrations begin on July 1 and will continue till July 31, 2011 at all METRO wholesale centers in the country. As a part of these celebrations, METRO has introduced special in-store promotions based on feedback from the customers that are aimed at providing special privileges and value added services to them. Customers can avail of assured gifts and discounts based on their purchases ranging from Rs. 3000 to Rs.12000. METRO’s outlet at Bhandup, Mumbai has also launched an offer of 3 Kgs of sugar complimentary with each purchase of Rs. 1500. Apart from these, there are various other exciting prizes and discounts available on grocery and non food assortments.

Operational in India since 2003 with its unique business-to-business wholesale concept, METRO Cash & Carry India has proven to be a successful and reliable one-stop solution for business customers such as kiranas, small retailers, hotels, restaurants and caterers, offices and so on. METRO’s customer focus is evident in the large variety and niche range of products and customized value added services offered in the wholesale centers. Well-tried and sophisticated Quality Assurance mechanisms ensure that the products comply with the highest quality standards. METRO has also initiated various customer-connect and knowledge-sharing programs like Chef-o-logy, Trader Support & Partnership (TS&P) and Bandhan for its various professional customer segments.

Given the rich experience and market insights that METRO has garnered in India over the last eight years, the company is on the threshold of a robust pan-India expansion, especially in North India and Maharashtra. METRO works closely with local producers, suppliers, co-operatives and self-help groups to source products for each of its wholesale centers. METRO also creates direct linkages with farmers in order to procure fresh fruits and vegetables and helps them to realize better value for their produce, reduce wastages, and get training and knowledge support. Moreover each METRO wholesale center creates 250 direct and 150 indirect job opportunities for the local youth. With its anniversary celebrations, METRO India re-iterates its commitment to its customers, suppliers and employees by adding significant value to each of them

About METRO Cash & Carry
METRO Cash & Carry is a sales division of the METRO Group, one of the most important international trading companies globally. METRO Cash & Carry is represented in 30 countries with about 700 self-service wholesale centers and more than 100,000 employees worldwide. In 2010 the company achieved sales of about € 31 billion. More information at www.metro.co.in


For Further Details, please contact:

Jyotsna Murthy
PR & Corporate Communications 
Email: jyotsna.murthy@metro.co.in