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About METRO Cash & Carry

METRO Cash & Carry

About METRO Cash & Carry

METRO operates in 35 countries and employs more than 150,000 people worldwide. In financial year 2016/17, METRO generated sales of around €37 billion. METRO Cash & Carry is the wholesale division of METRO, a leading international specialist in wholesale and food retail. The company provides custom solutions to meet the regional and international needs of its wholesale and retail customers.

The Cash & Carry Concept

Cash and Carry wholesale is primarily defined by its customer base and the unique business model. This means, registered business customers visit a Cash & Carry outlet, select their own purchases and carry these back themselves instead of placing orders with multiple vendors. Every day at METRO outlets across the world, more than 117,000 employees serve business customers with a wide assortment of up to 50,000 food and non-food products, available under one roof at wholesale prices.

METRO Cash & Carry in India

METRO Cash & Carry in India

METRO Cash & Carry entered the Indian market in 2003. The company currently operates twenty-seven wholesale distribution centers under the brand METRO Wholesale including six in Bangalore, four in Hyderabad, two each in Mumbai and Delhi, and one each in Kolkata, Jaipur, Jalandhar, Zirakpur, Amritsar, Vijayawada, Ahmedabad, Surat, Indore, Lucknow, Meerut, Nasik and Ghaziabad.

METRO Cash & Carry India’s core customers include small retailers and kirana stores, hotels, restaurants and caterers (HoReCa), corporates, SMEs, all types of offices, companies and institutions, as well as self-employed professionals. Only business customers are allowed to purchase at METRO, all of them duly registered and provided with a customer registration card. With considerable international expertise and a nuanced understanding of the Indian market honed over the past ten years, METRO Cash & Carry India is well positioned to cater to the specific needs of all these customer segments.

METRO Cash & Carry India offers close to 7,000 world-class products across a multitude of categories - such as fruits & vegetables, general grocery, dairy, frozen & bakery products, fish & meat, confectionery, detergents & cleaning supplies, health & beauty products, media & electronics, household goods and apparel - all under one roof, and at transparent, low wholesale prices. This helps us improve our customers’ offerings, while providing them with a reliable supply source. Analyzing the local requirements, a large percentage of the goods are sourced locally and are tailor-made to meet the specific demands of the region. 

METRO has well-tried and sophisticated mechanisms in place to ensure that each product complies with the highest quality standards. Products are available with options of bulk packs, refill packs, or multiple-packs for the convenience of professional customers. With the assurance of stock availability at all times at METRO, customers do not need to maintain stocks on account of uncertainty of supplies. This significantly reduces costs incurred in procurement and inventory management for the customers. 

The company regularly conducts customer engagement programs for various target groups. METRO’s focus on small traders is aimed at helping kiranas become more competitive and profitable. It helps them enhance their offerings with sharper assortments and more efficient inventory management, greater hygiene in the handling and storage of goods, and improved ambience and services for their customers. METRO also provides its HoReCa customers with a range of customized services and interactive platforms for knowledge sharing through a unique initiative called Chef-o-logy. It also provides hygiene and quality training initiatives for small and mid-sized restaurants and dhabas.

METRO Cash & Carry is a close partner of the local economy and is committed to bringing benefits to local communities. Through its Fruits & Vegetables Collection Centres, METRO works along the agricultural supply chain to source fresh produce directly from farmers, reduce wastage levels and help farmers realize better financial value for their products. METRO currently runs 5 Collection Centres in the states of Karnataka (2), Andhra Pradesh (1), Maharasthra (1) and West Bengal (1). The company also partners closely with local producers and manufacturers to procure goods locally. In every State it enters, METRO creates a number of direct and indirect employment opportunities for local talent, and also provides them with comprehensive training to develop their skills.

Our Motto

With small and medium-sized entrepreneurships being the backbone of the Indian economy, METRO Cash & Carry prides itself on being the Champion for Independent Business, by helping them thrive, be profitable and make a difference to the community.

METRO Brands

To ensure high-end quality and sustainability, METRO offers its own portfolio of brands like Aro, Fine Life, Fine Life Bio, Rioba, METRO Chef, METRO Professional, Sigma, Tarrington House, Tailor & Son, Fairline, Authentic, Lambertazzi which meet all your business needs.

Our Achievements/ Awards

  • METRO Cash & Carry India has been ranked 2nd in the Great Place to Work Survey of the country’s Top Ten Retail Companies for the year 2015 and 2016.
  • METRO Cash & Carry India is the country’s first HACCP-certified wholesaler.
  • METRO Cash & Carry India has won the CII National Award for Quality & Food Safety for its flagship wholesale centre at Yeshwanthpur, Bangalore in 2013 and for its Moosapet centre in Hyderabad in 2015.